Digital Content Certification: Concepts & Vocabulary Quiz

Ready to test your knowledge?


1. Log in or Create Account at

    (If this is your first time in Deseret Connect, please notify Jake Hancock, Manager of Deseret Connect (,  and he will provide you access to the quiz.)

2.  Once in the Deseret Connect system, and once Jake has assigned you the quiz, go to your home page dashboard and click on the quiz, which will be listed in your "My To-Do List."

If you pass the vocabulary quiz, you are ready for the next phase of the certification -- assessment task!


Now let's get ready for the quiz by studying these vocabulary terms.


Viral: A term that means something, like a photo or video, has gained widespread and rapid popularity via the Internet.

Astroturfing: A term for an organized public relation project that purposely engineers content to appear like spontaneous grassroots behavior. Responsible media outlets should curb it at every turn.

Widget: An application that can be installed and performed within a Web page.

Social platform: An operating system that uses mobile and web-based technologies to create an environment  that leverages its users relationships to distribute content.

"Pin it": Posting an image, also known as a pin, to the social media site Pinterest.

SEO: Stands for search engine optimization. The method by which one affects the overall visibility of a website by ensuring keywords used in various areas target common search terms.

RSS feed: A form of programming that allows end-users to subscribe to Web sites or blogs and have updates fed to their sites automatically.

Crowdsourcing: A term used to describe the effort of a group of people who collectively work together to contribute to a specific task or project, especially on the Web.

"Like": An action on Facebook users take to recommend or approve content to other users.

Followers: People that follow your Twitter activity. 

Hashtag: A word or phrase that's preceded by the "#" symbol in a tweet that indicates it's connected to a specific topic or event.

Bitly: An example of link shortening that condenses long URLs so they're easier to share in social networks.

Social shares: Content posted on a social networking site with the intent of distributing the content.

Twitpic: A photo sharing service for Twitter members that allows members to post photos.

Digg: A social media website that allows members to post links to news articles and vote on which stories deserve primetime on the site's homepage.

Side door: Any way of visiting a site that isn't through the site's homepage.

Lurker: A website user who regularly reads discussion boards and social media posts but rarely participates.

News feed: List of news stories on a site, usually organized by the most recent story at the top.

Round-up: A full-length article that captures information on a single subject from various Web sources.

Evergreen content: A story that remains relatively popular on the Web long after its publishing date.

Link-off: An article that is written to introduce and hyperlink readers to another article on the Web.

Long-tail content: A lot of niche content that will earn a publisher the reputation of credibility with many special-interest users. 

Trending: When a topic or story is gaining interest, indicated by its being searched and/or shared by many members of a social network.

Twitter search: A way to search all Twitter messages to see the latest conversation around a particular subject.

Klout: A term for the measure of your social media influence.

Facebook subscribe: Allows Facebook users to receive updates in their news feed from friends with whom they're subscribed.

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